Franziska Bründler - Founder and Managing Director 

As a toddler, Franziska used to play on an Artek chair by designer Alvar Aalto and took over her parents’ Le Corbusier sofa as a bobsleigh for weaving across the room with her brother on board. So it came as no surprise that she completed a work placement with the contemporary design magazine Wohnrevue while still a student at the University of Zurich. Her first task at Wohnrevue was to tidy the catalogue and picture archive – the best design education she could possibly have had.

After an exchange year in Florence, she found a job with a well-known Zurich advertising agency. Fortune smiled, and she was able to serve clients such as De Sede and Mobimo. During this period she also founded Fidea Design, and explored product development and sales as expressions of her passion for design. On completion of her studies, she made a brief incursion into the watchmaking industry – excellent experience, again. Since 2011 she has settled on Fidea Design as the definitive source and focus of her working life. New ideas, exciting products and innovative clients are now her daily inspiration.       

Frank Urech - Designer & Creative Director

Frank built his first tree house at the age of four. While not the height of his achievement, it was nevertheless a first shot at architecture. After serving an apprenticeship as a civil engineering draughtsman, it became clear that a course in architecture had to be his next step. Not content with this, he delighted his tutors at the School of Art and Design Zurich (HGKZ) with his creative ideas as a future industrial designer.

For the past five years, Frank has run Freiwerk, a design studio. This young, frank, cheeky, creative and flexible furniture business offers all-in facilities planning and personalised consultancy. Since 2011 Frank has also turned his attention to product developments from Fidea Design, and is making his mark on the design language of the young Zurich design label.