Fidea Design, the young Swiss label for creative design products, was launched by Lucerne-born Franziska Bründler in 2008. Since then, it has developed into a platform for exceptional design, with aesthetically pleasing and original products as the keynote. Fidea Design either designs these products itself or commissions the design work. Production and processing are outsourced from social welfare institutions in Switzerland.
Latest news is that the Fidea Design team are working with go-ahead young designers such as Andreas Saxer (winner of the Design Preis Schweiz 2010), eigenmannDUROT, StauffacherBenz, Fries & Zumbühl, Johannes Ritzer and the artist René Gisler. Their fresh ideas and practical design are adding to the label’s momentum.